Essay Plan: Representation

My A2 media studies involved creating a promotional package for a music artist. This included creating a music video, digipak and website. There are different representations addressed in my music video such as gender, regional identity and age.

In class, we studied different representations shown in existing music videos such as 'Robin Thicke - Blurred Lines' and 'Miley Cyrus - Wrecking Ball'. This allowed us to understand the different representations shown in different genres. My music video was a pop/dance genre with a high energy song. The song for my music video was called 'Love Now' and as a group we always wanted to represent friendship between a group of girls in our music video. Looking at existing media was very helpful to us as we were able to take inspiration from music videos such as 'The Vamps - All Night' which showed friendship and also shots from a point of view angle.

Representations that are addressed in my music video are gender. This is represented in my music video as there are very clearly only females shown in the video. As there are no males shown in the music video this makes the representation of powerful females in the music video much stronger. The females are shown to be all equal and very joyful young ladies.

Another representation that has been shown in my music video is regional identity. From watching the music video it eventually becomes clear that the artist is from London or near London. This is because throughout the beginning of the music video the artist and her friends are seen walking on a beach pier and also in somebody's house. This does not show any regional identity however later on in the video the artist and her friends are seen to be wondering around London, this is clear as Big Ben and the London Eye are both shown in the background which are famous London landmarks. As the audience can clearly see that the artist is from London this could make her more relatable to other people who are also from London.

Age is also represented in my music video as the girls who are shown in the music video all represent the age of around 17-19. As these ages are included in the target audience of our artist it was important that we represented that age perfectly. The girls age is represented as they are seen to be having lots of fun and laughter throughout the music video. This represents their age as they are shown to be not having many responsibilities and having a lot of fun together.